Is this just SEO with a new name?
No. SEO optimises for a ranked list of links. AI engines don't produce a list — they produce one answer that names a handful of businesses. Different mechanic, different signals. Crawler permissions, structured data, and content an engine can quote verbatim matter far more here than backlinks or keyword density. You can rank well on Google and still be entirely absent from AI answers.
Do I need a developer to apply the fixes?
Usually not. robots.txt and llms.txt are files you upload to the root of your site. JSON-LD is a block you paste into your page head — most CMS platforms have a field for exactly this. FAQ content and homepage copy go in through your normal editor. Where something genuinely needs a developer, we say so and give them the exact change to make.
How do you know whether an AI mentions my business?
We ask. Real prompts, phrased the way a customer would phrase them, sent to all six engines, and we record the answers — including, where the platform exposes it, the actual source pages it read to answer. For Google, that means a real, live Google search, checking whether you show up in the AI Overview box the same way a real customer would see it. If you're mentioned we capture how and in what position. If you aren't, we capture who was instead. Every run is written to your Citation Ledger with a timestamp, so you have a defensible record rather than a vibe.
What is the Visibility SLA, exactly?
When you start, we freeze your score as a 30-day baseline. From then on every scan compares against it and reports one of four states: baseline, on-track, met, or at-risk. The target is +15 points. It's there so you can tell whether you're paying for progress or for a subscription.
Why South Africa first?
Because that’s the market we understand and the one being served last. Global tools bill in dollars, ignore local search behaviour, and treat South African businesses as an afterthought at checkout. We do PayGate in rand on day one. International billing through Stripe comes next — in that order, deliberately.
What happens on the free plan?
One site, one scan a month, and the complete score breakdown across Discoverability, Content Quality, Citation Presence, and Technical Compliance — including every issue we found and why it matters. You keep that whether or not you ever upgrade. What Free doesn’t include is the generated fix files and live citation tracking.